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Archive for the ‘Legal Marketing’ Category

Social Media vs. Search Marketing

Search marketing and social media marketing are two powerful strategies that are necessary for any marketing campaign for lawyers. They each have their own advantages that lawyers need to take advantage of. But instead of focusing on just one or the other, the most effective approach is […]

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Modern Ethical Legal Marketing Guide (VSB – CLE Course)

Lawyers have a vast tool set of resources to help market their practices. But when do lawyers go out of bounds ethically with these tools? What is the right balance between pursuing clients and acting in the prospective (and current clients’) best interests? On October 4, 2013 […]

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A $4.2M mistake?

Ethical Legal Marketing A $4.2M mistake? Lawyer is liable for faxing ‘mundane advice’ to accountants, 7th Circuit says Here’s another great example of what NOT-TO-Do, when it comes to soliciting for clients and using guerilla marketing tactics without thinking it completely through. This attorney who faxed his […]

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Lawyer’s response to client’s bad Avvo review leads to disciplinary complaint

I was reading the ABA Journal’s blog as I came across this interesting article about a lawyer in Illinois that is facing disciplinary action after replying back to a client complaint on AVVO. This is a great lesson learned as today’s lawyers strive to create a positive […]

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How to Win the perfect Case

As an attorney you may not want a law partner but in today’s competitive market you definitely need a marketing partner! As an attorney that owns and operates a business, I’m sure you have various short and long term goals in mind as to how you’d like […]

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