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Ethical Legal Marketing Online

Ethical Legal Marketing

We start all of our projects by setting realistic goals. What makes these goals realistic is a pragmatic analysis of the capabilities of our tools and resources against your practice’s unique marketing needs. There is a lot of room for unethical marketing on the internet, in fact, the web is a sort of wild west yet – which means that there isn’t much in terms of regulation and monitoring of business practices. One thing is for sure though, the American Bar Association has specific regulations that apply to all of its lawyers, offline and online. We’re cognizant of the need to pay specific attention to the ethics of marketing online for legal practices.

There are a couple American Bar Association (ABA) rules that should come to mind when you’re planning marketing and marketing vendors for your practice:

  1. Rule 7.1 Communications Concerning A Lawyer’s Services
  2. Rule 5.3 Responsibilities Regarding Nonlawyer Assistance
You know that the ABA rule book is much bigger than these two rules – and you can be certain that any work by any company or person you retain to help you market your practice will be your own responsibility. NOVA Legal Marketing keeps you informed about our activities and understands the complexities behind legal practice marketing online.

Come to NOVA Legal Marketing, and succeed with peace of mind.