FAQs – NOVA Legal Marketing

At NOVA Legal Marketing, we offer internet marketing services that are custom-tailored to meet your firm’s marketing needs and goals. Unlike other online marketing companies that offer cookie cutter, one size fits all, standard, inflexible packages that may not be suited to the specific needs. At NOVA Legal Marketing, we know that every firm is unique and that there is no one-size-fits-all solution that will be effective across the board. This is why we offer custom-designed proven web strategy solutions to allow you to achieve your goals and build a long term successful foundation for growth.

There is a lot of room for unethical marketing on the internet, in fact, the web is a sort of wild west yet – which means that there isn’t much in terms of regulation and monitoring of business practices. One thing is for sure though, the American Bar Association has specific regulations that apply to all of its lawyers, offline and online.

NOVA Legal Marketing is here to give you success and peace of mind! Let’s schedule a phone call now, call us at (703) 855-9641, or use one of our contact forms on this website, or read more about Ethical Online Marketing for Lawyers.

Search Engine Optimization (SEO) which simply means organically (non-paid) ranking a website higher in search engine results pages with specific keywords by optimizing the web pages when a user is searching for those specific terms. Organic SEO rankings are displayed on left hand side of the Google Search Result page. The formulas, or algorithms, used by the various search engines differ. Some search engines focus on the site’s content. Some review META tags to identify the nature of a Web site’s business. Most search engines use a combination of META tags, content, link popularity, click popularity and longevity to determine a Web site’s ranking. Our team of professional legal marketing specialists research your firm’s specialties and targeted regions; in addition we’ll identify the top keywords and phrases consumers use to search for legal services, We also employ proven link-building strategies, directory submissions, and other White-Hat SEO best practices to ensure that your Web site appears on the first page of search results for your areas of practice in your geographical location.

In today’s highly competitive Internet marketplace, effective search engine optimization is essential to your Web site’s success in generating new qualified client leads. Prospective clients who search online for legal services typically won’t look past the first page of search results. Therefore, appearing on the first page of results is absolutely crucial to converting these potential visitors into paying clients. Effective search engine optimization helps ensure that when potential clients search for your services within your practice area and targeted regions your website appears on that first page of search results.

A regularly updated blog ensures that the content on you are feeding your website ongoing relevant & unique content, which is one of major factors search engines consider above all else when determining where your Web site will appear in a list of search results. In addition, link popularity and engagement plays an imporant role in the search algorithms of these search engines. Relevant, compelling blog posts on pertinent topics will encourage visitors to share your writings and return to your site to read new posts – and may even encourage them to link to your blog. NOVA Legal Marketing offers custom blogs that integrate seamlessly with the design of your Web site – and if you’re too busy to post to your blog, we will gladly post them for you. Our team of professional legal copywriters can create compelling articles, containing useful and engaging information about your areas of practice.

NOVA Legal Marketing offers Guaranteed placement in the top ten search results on major search engines for your specific keywords and phrases. Fees include a one-time initial optimization fee and a performance-based monthly fee to maintain rankings. You will only be charged a monthly fee when at least half of your top ten results are achieved. The amount of the fees charged will depend on the competitiveness of your chosen keywords within your geographic area.

Yes! What sets NOVA Legal Marketing apart from its competitors is that our web strategy solutions are fully customizable to each firm’s needs. You choose which services you need, and NOVA Legal Marketing will put together a lawyer marketing package that is tailored with your specific needs and goals in mind. Whether you require a new web site, custom content on a new or existing site, search engine marketing, blogs, newsletters, or any combination of these services.

Depending on the custom web strategy solutions package we design for you, we may charge a one-time fee, monthly fee, or a combination of the two. Contact a sales representative today to discuss pricing options.