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Legal Marketing Blog

Social Media vs. Search Marketing

Search marketing and social media marketing are two powerful strategies that are necessary for any marketing campaign for lawyers. They each have their own advantages that lawyers need to take advantage of. But instead of focusing on just one or the other, the most effective approach is […]

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Modern Ethical Legal Marketing Guide (VSB – CLE Course)

Lawyers have a vast tool set of resources to help market their practices. But when do lawyers go out of bounds ethically with these tools? What is the right balance between pursuing clients and acting in the prospective (and current clients’) best interests? On October 4, 2013 […]

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A $4.2M mistake?

Ethical Legal Marketing A $4.2M mistake? Lawyer is liable for faxing ‘mundane advice’ to accountants, 7th Circuit says Here’s another great example of what NOT-TO-Do, when it comes to soliciting for clients and using guerilla marketing tactics without thinking it completely through. This attorney who faxed his […]

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Lawyer’s response to client’s bad Avvo review leads to disciplinary complaint

I was reading the ABA Journal’s blog as I came across this interesting article about a lawyer in Illinois that is facing disciplinary action after replying back to a client complaint on AVVO. This is a great lesson learned as today’s lawyers strive to create a positive […]

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How to Win the perfect Case

As an attorney you may not want a law partner but in today’s competitive market you definitely need a marketing partner! As an attorney that owns and operates a business, I’m sure you have various short and long term goals in mind as to how you’d like […]

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Deans of Harvard and Yale Law Schools Fight to Regard Individualized Considerations of Race

A Washington Post Opinion article published on October 5, 2012 explains why the deans of competing law schools, Harvard and Yale, decided to write a joint brief to the United States Supreme Court against the upcoming oral argument in favor of forcing higher education institutions from disregarding […]

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ABA Ethics Rule Changes to Online Marketing for Lawyers

The ABA Model Rules of Professional Conduct have been amended to include language that covers the ethics of using online marketing techniques In a recent article on the ABA Journal by Debra Cassens Weiss, she covers the changes: A change in wording to Model Rule 1.18 on duties to […]

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