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Full Service Attorney Marketing Firm

Contact: (877) 492-5566

Washington DC

NOVA Legal Marketing is a leader in online marketing for lawyers. With over 5 years of experience helping lawyers throughout the Washington DC area improve their reputation and visibility online, we are confident that we can help you gain more clients through our innovative and industry leading online marketing techniques.

Online Marketing For All Attorneys

At NOVA Legal Marketing, we work with all lawyers in Washington DC, including:

  • Bankruptcy Lawyers
  • Business / Corporate Lawyers
  • Civil Rights Lawyers
  • Criminal Defense Lawyers
  • DUI-DWI Lawyers
  • Estate Law / Estate Planning Lawyers
  • Family & Divorce Lawyers
  • Immigration Lawyers
  • Personal Injury Lawyers
  • Private Practice Lawyers
  • Property / Real Estate Lawyers
  • Tax Lawyers
  • and many more!

No matter what type of law you practice, being found online is crucial to building your client base. The internet has quickly risen to become a top source that people use to find lawyers today. If you have a weak presence online, or no presence at all, you are losing out on new clients every day. At NOVA Legal Marketing, we can help you capture these leads and become the go-to attorney in Washington DC for your specialization.

Why Us?

Online marketing differs greatly industry to industry. The same techniques that help an ecommerce store aren’t necessarily the same as what helps a tax attorney. By narrowing our focus on lawyers, we have become experts in legal marketing online, and know what it takes to be successful. When you work with NOVA Legal Marketing, we apply all of our experience and knowledge to your firm.

Our online marketing solutions for lawyers include all of the following.

Website Design for Lawyers

As a lawyer, your website will be a primary representation of your firm and needs to showcase your professionalism and expertise. Websites that look outdated or low quality immediately deter people from wanting to visit your office. Unfortunately, many websites for lawyers are notorious for being poorly designed because they are DIY jobs or made on generic templates that don’t represent what makes your firm special.

At Nova Legal Marketing, we create beautiful, stunning, clean, and professional custom websites that will immediately establish trust with potential clients. We have a thorough grasp of legal web design, and the different elements that will get clients to pick up the phone and call your office. This includes:

  • Cohesive color combinations
  • Professional copywriting
  • Effective call to action placement
  • Testimonials and reviews
  • Clean and organized website architecture
  • Best practice for on-page SEO

You can view our portfolio of the websites we’ve designed for lawyers to see the high level of quality we deliver to all of our clients. Don’t let a poorly designed website stop your firm from getting new clients. Let us design a professional website for you that conveys the message you want to send to your new clients.

Search Engine Optimization For Lawyers in Washington DC

Have you heard of SEO before? There’s a good chance that you’re already familiar with search engine optimization, and have probably received phone calls and emails from companies offering to get your website on the first page of Google and other search engines. At NOVA Legal Marketing, our approach to SEO is unique, and has been proven to be effective.

We have optimized countless websites for lawyers for hundreds of keywords over the years. Through our work, our lawyers and attorneys have seen significant increases in search rankings, traffic, and more importantly, new clients!

You may be wondering what the secret is to the success we’ve been able to achieve for our clients. Many online marketing companies apply the same generic strategies to every client, no matter what industry they’re in. THIS IS THE WRONG STRATEGY!

While there are certain general “best practices” for SEO, every industry needs a different approach. The reason we are able to produce significant results is because we have been working in the legal industry for years, studying the top ranking lawyer websites, and have used our findings to determine what the best practices are for SEO for lawyers. By working with NOVA Legal Marketing, you are getting access to our advanced knowledge and valuable experience.

One key differentiator that sets us apart is our transparency. All of our clients have access to our client portal, which enables you to monitor the progress of your campaign, including:

  • Tracking rankings in the major search engines
  • Tracking your rankings in Google Maps
  • Access to your website’s traffic with Google Analytics integration
  • Full reporting

This information is updated on a daily basis so that you always have the most current data, conveniently organized in one single location.

Additionally, we limit the number of clients we accept based on geographic location and legal field, so we’re not working with your direct competitors while you’re our client. This enables you to get the full benefit of our services.

Online Reputation Management for Lawyers

As an attorney, your reputation is your livelihood. Receiving unfavorable reviews on sites like Yelp, Lawyers.com, or Avvo can make it difficult to get new clients. In order to maintain a positive reputation online, you need to consistently monitor mentions of your firm and your reviews around the web. Our online reputation management service handles all of this for you.

One of the reasons why many lawyers neglect their online reputation is because they simply do not have the time and resources to devote to it. Staying on top of negative reviews and tracking mentions of your firm or even your name online is very time consuming. We have the infrastructure already in place to get a complete view of your online reputation, and can guide you on handling negative reviews the correct way.

The other part of our online reputation management services we offer lawyers, is getting you more reviews on Google and popular directories such as Yelp. A constant stream of great reviews is the best way to combat the negative ones. Having several positive reviews can also help boost your rankings in Google Maps.

If you’re not tracking your reputation, you need to call NOVA Legal Marketing today.

Online Advertising for Lawyers

To further expand your reach online, and to connect with even more potential clients, we recommend including paid online advertising into your marketing strategy. Online advertising includes running ads on top search engine ad networks such as Google AdWords and Bing Ads.

At NOVA Legal Marketing, we completely setup and manage your ad campaigns for you within your allotted budget. We will provide you with monthly reports and go over the results with you. We will constantly work to improve your ads to get more clicks and generate a higher return on investment for your firm.

There are several advantages of running online ads for your legal firm:

  • Results start to show quickly
  • The ads are shown to your target audience
  • You can set your budget so that you only spend what you feel comfortable with
  • Complete statistics are provided to you

Having an experienced advertiser manage your campaigns can help you save hundreds or even thousands of dollars in low performing ads. Contact us today to learn more about how we can help you get the most from online advertising.

Our Modern Legal Marketing Guide

In October of 2013, NOVA Legal Marketing had the pleasure of presenting a CLE course on the topic of Ethical Legal Marketing. During our presentation, we discussed several topics including:

  • Changes in ethical marketing
  • Virginia’s new advertising rules for lawyers
  • New trends from the American Bar Association

We received such great feedback and interest from our presentation that we decided to compile all of the material covered in the course, as well as new information, all into our new Modern Legal Marketing Guide.

In this guide, you will find many innovative methods to market your law firm, with a focus on the modern tools available to attorneys today. We show you how to make the most efficient use of your resources, and give you a new perspective on the business side of running your law firm.

Download your FREE Guide Here

Experienced Online Marketing For Your Washington DC Law Firm

All of our services are designed to add value to your firm, and help you go from just a generic lawyer to a professional brand that clients want to go to. If you’re interested in any of our services, call us today at (703) 855-9641.

We will provide you with a FREE Legal Practice Assessment, showing you how your law firm can successfully advertise online. Learn more...

Why choose us?

  • Proven success record
  • Limited number of firms within an area
  • No hidden fees
  • No long term contracts
  • Excellent customer service
  • Effective & Affordable packages

NOVA Legal Marketing Partners